We all know Search Engine Optimization (SEO) increases the visibility among your target audience,drive traffic to your website, and increase desired conversion rate. All good stuff.
Put the extra time to optimize your press release and see how many more eyeballs you reach.
If the world knows about it, it's not news anymore. It is important to write about a topic that will grab readers' attention right off the bat among thousands of press releases in online
Do some research before you start writing your press release and come up with 2 or 3 keywords/phrases that you want to focus. Make sure you include them in headline and your body copy, but don't stuff your press release with keywords. Also, a subheadline is good to incorporate additional keywords phrases.
Building back links to authoritative sites is one of great ways to improve traffic to your site and rank higher in search engine results. Try to include relevant and authoritative links in the body by selecting 1-2 phrases, which will link to your website or other relevant resources.
Relevant images can increase the click through rate on releases by 15-25% and make your press release stand out. Also, it creates more attractions from journalists and bloggers. Be sure to have a clear file name with a keyword. Images can drive traffics to your release from search engines like Google and Yahoo.
After you've crafted a search engine optimized press release, you need to spread your message to media. You can post your release on your website, PR publishing websites like us, IBWire, or reporters and editors.