Formatting your press release as presentable to journalists will help your credibility and chances of being published.
It is best to stick to the basics and if the format of your release is not appropriate, there is high chance of your release being tossed aside as SPAM email. Look at the standard press release format below to learn what the standard is.
CITY, State/ Country - Month Day, Year – Brief explanation what the press release is about and why it is important.
Explain in detail: Who, When, Why, Where, What, How
Write accurate and informative paragraphs to give background information on the product, service or event. It should explain the purpose and benefits of your product or service. It is important to intrigue the readers to find out more information about your company, visit your website, and contact you for more information. Keep in mind that whom you are addressing your press release to in order to seize your target audiences’ attention.
The last paragraph of a press release should briefly explain about the company's history, industry, practices, and value propositions. This paragraph is often presented with "About ABC Company" to separate boilerplate from the body copy.
This traditional close symbol tells journalists and readers that the press release has ended.