Willy Tan – Health and Fitness – Stanford Who’s Who Certified
Willy Tan Joins the Exclusive Ranks of Stanford Who’s Who
SINGAPORE, June 25, 2013 /Stanford Who’s Who/ -- Stanford Who’s Who proudly announces the addition of Willy Tan to the ranks of professional individuals as a result of his work in the field of marketing. As CEO with Advanced Nutraceutical as well as throughout his entire career, Willy has consistently demonstrated the dedication, vision, and skills required to be considered among the best.
Headquartered in Singapore, Advanced Nutraceutical is a corporation focusing on the development and marketing of products that promote health and wellbeing. Advanced Nutraceutical enjoys a reputation for excellence of products and services and was ranked among the SME 1000 for Top Performance in 2011.
Willy entered the nutraceutical industry as a Brand Development and Marketing Consultant for finished products. During the course of business development for a Singapore based company, Willy helped the company achieve enormous success in branding weight management finished products that ultimately propelled the company to an IPO in Singapore within 2-3 years.
Building on this success, Willy moved upstream and started to work with the manufacturer, Pharmachem Laboratories, Inc (USA) on the active weight management ingredient “Phase 2 Carb Controller” to develop finished weight management products for various companies in Singapore. With an enviable reputation, Willy was appointed as their Asia Executive Director.
Since then, this ingredient business has grown from strength to strength; making it one of the most successful branded weight management ingredients in Asia. Willy states, “The key is the ability to identify and build good business partners throughout the Asia markets. This has truly enhanced the company’s business growth since entering into the regional markets. With years of experience acquiring knowledge of branding, marketing and business development, the experience has helped Advanced Nutraceutical build the functional nutraceutical ingredients business within 5 years to be recognized.
Mr. Tan serves as the CEO for Advanced Nutraceutical, a company he joined in 2005. He employs his exceptional marketing expertise to establish and build sustainable brands for the company’s products throughout the Asia Pacific region. He is also the Executive Director of Pharmachem Pacific Asia Pte Ltd, the Asia representative of Pharmachem Laboratories Inc., United States.
Mr. Tan is lauded for having built a successful career spanning over 15 years in the industry. He is also a member of Singapore 1000 Business Club, SupplySide and Singapore Open Networkers.
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